Broadcast Repetition
A logo is seen across practice, qualifying, sprint, race, highlights, social clips and post-race analysis. The value is repeated visibility, not one isolated impression.
Best for brands that need global familiarity.Formula 1 Sponsors
What brands actually buy when they enter F1.
A marketing intelligence hub for team partners, race sponsors, luxury brands, technology companies, financial platforms and public-market exposure around Formula 1.
Sponsor Value Map
Six reasons brands pay for the paddock.
Premium Hospitality
F1 turns sponsorship into access: paddock passes, partner suites, driver appearances and executive meetings around a luxury sports weekend.
Best for B2B, finance, travel and luxury.Technology Proof
Cloud, fuel, software, materials, data and power-unit partners can connect their product to speed, reliability, decision-making and engineering pressure.
Best when the product helps performance.Driver And Team Storytelling
A partner borrows the emotion attached to a driver, team colour, rebuild, title fight or comeback arc. That makes sponsorship work beyond the car livery.
Best for fan-led social campaigns.Race Title Ownership
A race partner owns the weekend language: calendar graphics, broadcast mentions, ticketing, trophies, venue signage and destination marketing.
Best for airlines, cities and tourism brands.Market Signal
Listed companies use Formula 1 to show ambition, global relevance, premium positioning and technical confidence to customers, recruits and investors.
Best for public-company brand heat. Market Watch
F1-linked stocks, made readable.
Latest market quotes refresh every minute, with logos and the F1 connection shown beside each listing.
RACE NYSE
Ferrari
Ferrari / Scuderia Ferrari HP
Tracked NYSE
Purest listed Ferrari exposure and the cleanest read on luxury, racing and brand heat. FWONK NASDAQ
Formula One Group
Commercial rights holder
Tracked NASDAQ
Tracks the business layer behind calendar growth, sponsorship, media rights and race promotion. GM NYSE
General Motors
Cadillac Formula 1 Team
Tracked NYSE
Cadillac's F1 entry gives GM a global premium-performance storytelling platform. MBG Xetra
Mercedes-Benz Group
Mercedes-AMG Petronas
Tracked Xetra
Mercedes uses F1 as a technology and premium-brand signal around electrified performance. AML LSE
Aston Martin Lagonda
Aston Martin Aramco
Tracked LSE
F1 visibility is central to Aston Martin's global luxury-performance repositioning. VOW3 Xetra
Volkswagen Group
Audi Revolut F1 Team
Tracked Xetra
Audi's works entry makes VW's premium engineering story visible every race weekend. RNO Euronext Paris
Renault
BWT Alpine
Tracked Euronext Paris
Alpine keeps Renault inside F1 even as the team reshapes its technical model. HMC NYSE
Honda
Aston Martin power-unit partner
Tracked NYSE
Honda's works power-unit return gives the brand a high-credibility engineering showcase. F NYSE
Ford
Red Bull Ford Powertrains
Tracked NYSE
Ford's Red Bull power-unit project ties American electrified performance to F1's new rules era. Global Partner Map
The brands attached to the championship layer
Global partners use Formula 1 for premium reach, recurring race-weekend visibility, hospitality, B2B access and broadcast repetition across every market.
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Lead platform: Petronas
Mercedes
Mercedes turns partners into engineering and performance stories: fuel, cloud, apparel, data, lighting and financial technology all connect to a premium precision brand.
PetronasAdidasAMDMicrosoftNuSignify
Lead platform: HP
Ferrari
Ferrari sells heritage plus future tech. Sponsors borrow the emotional weight of red cars, global luxury and elite scarcity.
HPShellPumaRay-BanIBMUniCreditPeroni Nastro Azzurro 0.0%Philip Morris International
Lead platform: Mastercard
McLaren
McLaren gives partners a youth-skewing, digital-first platform built on papaya identity, driver fandom and high social velocity.
MastercardOKXGoogleDell TechnologiesPumaEtihad AirwaysIntel
Lead platform: Oracle
Red Bull Racing
Red Bull turns sponsorship into performance theatre, linking cloud, powertrains, finance and lifestyle brands to a high-energy racing identity.
OracleFordVisaMobil 1CarlyleIndeedTAG Heuer
Lead platform: Aramco
Aston Martin
Aston Martin blends luxury cars, energy technology, watchmaking and lifestyle wellness into a high-end performance ecosystem.
AramcoHondaCelsiusBreitlingValvolineBoss
Lead platform: Atlassian
Williams
Williams sells rebuild energy: partners become part of a heritage team trying to turn modern software, AI and operational focus into results.
AtlassianGulfKrakenDuracellKomatsuAnthropicEstrella Galicia 0,0
Lead platform: Revolut
Audi
Audi's new works entry gives partners a launch platform: fintech, fuel, apparel and infrastructure can all claim first-season ownership.
RevolutbpCastrolAdidasNinjaOne
Lead platform: General Motors
Cadillac
Cadillac makes F1 feel American without losing global reach, pairing fashion, spirits and performance engineering around a new team launch.
Tommy HilfigerJim BeamGeneral Motors
Race Sponsor Playbook
Why race titles and official categories matter
Qatar Airways
Airline partners turn global race travel into premium hospitality, route visibility and loyalty-program demand.
DHL
DHL makes the travelling circus itself the proof point: moving cars, freight and race infrastructure becomes the campaign.
Pirelli
Every strategy call mentions tyres, giving Pirelli repeated broadcast language that most sponsors cannot buy.
Louis Vuitton
Luxury brands use race titles, trophies and VIP access to turn motorsport attention into cultural status.