Broadcast Repetition
A logo is seen across practice, qualifying, sprint, race, highlights, social clips and post-race analysis. The value is repeated visibility, not one isolated impression.
Best for brands that need global familiarity.Formula 1 Sponsors
What brands actually buy when they enter F1.
A marketing intelligence hub for team partners, race sponsors, luxury brands, technology companies, financial platforms and public-market exposure around Formula 1.
Sponsor Value Map
Six reasons brands pay for the paddock.
Premium Hospitality
F1 turns sponsorship into access: paddock passes, partner suites, driver appearances and executive meetings around a luxury sports weekend.
Best for B2B, finance, travel and luxury.Technology Proof
Cloud, fuel, software, materials, data and power-unit partners can connect their product to speed, reliability, decision-making and engineering pressure.
Best when the product helps performance.Driver And Team Storytelling
A partner borrows the emotion attached to a driver, team colour, rebuild, title fight or comeback arc. That makes sponsorship work beyond the car livery.
Best for fan-led social campaigns.Race Title Ownership
A race partner owns the weekend language: calendar graphics, broadcast mentions, ticketing, trophies, venue signage and destination marketing.
Best for airlines, cities and tourism brands.Market Signal
Listed companies use Formula 1 to show ambition, global relevance, premium positioning and technical confidence to customers, recruits and investors.
Best for public-company brand heat. Race Market Pulse
When race emotion meets listed companies.
Quotes refresh every minute, but the important layer is the story: wins, sponsor heat, brand momentum and investor mood around the grid.
RACE NYSE
Ferrari
Ferrari / Scuderia Ferrari HP
Tracked NYSE
Race signal
Race wins, guidance, China/US luxury demand and brand-collaboration news. Ferrari podiums, Hamilton-Leclerc form and sponsor visibility can amplify the luxury-performance story.
FWONK NASDAQ
Formula One Group
Commercial rights holder
Tracked NASDAQ
Race signal
Race additions, renewals, US viewership, promoter economics and media-rights updates. Calendar expansion, TV momentum and viral race weekends feed the commercial-rights narrative.
GM NYSE
General Motors
Cadillac Formula 1 Team
Tracked NYSE
Race signal
Cadillac F1 staffing, power-unit partner updates and premium EV positioning. Cadillac headlines can make GM feel less like a mass-market auto story and more like a global performance brand.
MBG Xetra
Mercedes-Benz Group
Mercedes-AMG Petronas
Tracked Xetra
Race signal
Team form, AMG halo messaging, margins, China demand and electrification updates. Mercedes wins sharpen the connection between road-car luxury and elite hybrid engineering.
AML LSE
Aston Martin Lagonda
Aston Martin Aramco
Tracked LSE
Race signal
Team upgrades, sponsor growth, luxury sales, debt updates and Honda 2026 power-unit progress. A strong Aston Martin weekend supports the brand-turnaround story; poor form makes the F1 spend easier to question.
VOW3 Xetra
Volkswagen Group
Audi Revolut F1 Team
Tracked Xetra
Race signal
Audi team buildout, German media reaction, EV demand and premium-brand margin updates. Audi F1 progress gives Volkswagen a future-facing performance narrative beyond core auto headlines.
RNO Euronext Paris
Renault
BWT Alpine
Tracked Euronext Paris
Race signal
Alpine restructuring, driver form, partnership news and European auto demand. Alpine results influence whether Renault's F1 presence feels like brand heat or strategic drag.
HMC NYSE
Honda
Aston Martin power-unit partner
Tracked NYSE
Race signal
Aston Martin-Honda testing, hybrid tech messaging and global motorcycle/auto demand. Honda's next power-unit cycle can turn race performance into an engineering-trust story.
F NYSE
Ford
Red Bull Ford Powertrains
Tracked NYSE
Race signal
Power-unit milestones, Red Bull form, EV strategy and North American brand campaigns. Red Bull-Ford progress lets Ford attach American performance emotion to the 2026 rules reset.
Global Partner Map
The brands attached to the championship layer
Global partners use Formula 1 for premium reach, recurring race-weekend visibility, hospitality, B2B access and broadcast repetition across every market.
-
Aramco -
AWS -
Crypto.com -
DHL -
Heineken -
Lenovo -
MSC Cruises -
Pirelli -
Qatar Airways -
Rolex -
Salesforce -
.svg)
PepsiCo -
Standard Chartered -
Marsh McLennan -
KitKat
.svg)
Lead platform: Petronas
Mercedes
Mercedes turns partners into engineering and performance stories: fuel, cloud, apparel, data, lighting and financial technology all connect to a premium precision brand.
PetronasAdidasAMDMicrosoftNuSignify
Lead platform: HP
Ferrari
Ferrari sells heritage plus future tech. Sponsors borrow the emotional weight of red cars, global luxury and elite scarcity.
HPShellPumaRay-BanIBMUniCreditPeroni Nastro Azzurro 0.0%Philip Morris International
Lead platform: Mastercard
McLaren
McLaren gives partners a youth-skewing, digital-first platform built on papaya identity, driver fandom and high social velocity.
MastercardOKXGoogleDell TechnologiesPumaEtihad AirwaysIntel
Lead platform: Oracle
Red Bull Racing
Red Bull turns sponsorship into performance theatre, linking cloud, powertrains, finance and lifestyle brands to a high-energy racing identity.
OracleFordVisaMobil 1CarlyleIndeedTAG Heuer
Lead platform: Aramco
Aston Martin
Aston Martin blends luxury cars, energy technology, watchmaking and lifestyle wellness into a high-end performance ecosystem.
AramcoHondaCelsiusBreitlingValvolineBoss
Lead platform: Atlassian
Williams
Williams sells rebuild energy: partners become part of a heritage team trying to turn modern software, AI and operational focus into results.
AtlassianGulfKrakenDuracellKomatsuAnthropicEstrella Galicia 0,0
Lead platform: Revolut
Audi
Audi's new works entry gives partners a launch platform: fintech, fuel, apparel and infrastructure can all claim first-season ownership.
RevolutbpCastrolAdidasNinjaOne
Lead platform: General Motors
Cadillac
Cadillac makes F1 feel American without losing global reach, pairing fashion, spirits and performance engineering around a new team launch.
Tommy HilfigerJim BeamGeneral Motors
Race Sponsor Playbook
Why race titles and official categories matter
Qatar Airways
Airline partners turn global race travel into premium hospitality, route visibility and loyalty-program demand.
DHL
DHL makes the travelling circus itself the proof point: moving cars, freight and race infrastructure becomes the campaign.
Pirelli
Every strategy call mentions tyres, giving Pirelli repeated broadcast language that most sponsors cannot buy.
Louis Vuitton
Luxury brands use race titles, trophies and VIP access to turn motorsport attention into cultural status.