Brand, money and marketing case studies

Formula 1 Sponsors

Formula 1 sponsorship case studies covering team partners, race sponsors, brand value, fan reach and stock-market links.

Open Sponsor Hub Season Calendar

Team Sponsors

Team-by-team case studies for sponsor value and brand fit.

Race Partners

Why airlines, tyres, luxury and tech brands buy F1 visibility.

Market Watch

Listed companies connected to the grid and refreshed quotes.

Sponsor intelligence

Open the right part of WonFormula from this hub.

Petronas Mercedes

Mercedes turns partners into engineering and performance stories: fuel, cloud, apparel, data, lighting and financial technology all connect to a premium precision brand.

HP Ferrari

Ferrari sells heritage plus future tech. Sponsors borrow the emotional weight of red cars, global luxury and elite scarcity.

Mastercard McLaren

McLaren gives partners a youth-skewing, digital-first platform built on papaya identity, driver fandom and high social velocity.

Oracle Red Bull Racing

Red Bull turns sponsorship into performance theatre, linking cloud, powertrains, finance and lifestyle brands to a high-energy racing identity.

Travel and destination marketing Qatar Airways

Airline partners turn global race travel into premium hospitality, route visibility and loyalty-program demand.

Logistics DHL

DHL makes the travelling circus itself the proof point: moving cars, freight and race infrastructure becomes the campaign.

Latest Coverage

Stories that match Formula 1 Sponsors

Ferrari F1 car racing at high speed on Interlagos racetrack in São Paulo, Brazil.

Teams · Story Mercedes cuts Brackley energy use as F1 factory growth tests sustainability push

Mercedes reports lower energy and waste at its Brackley F1 factory, using data, recycling and tighter production control to limit the cost of growth.

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A Formula 1 car racing on a rain-soaked track, showcasing speed and precision.

Paddock Buzz · Story Russell Grabs Montreal Pole as Mercedes Tension Shadows Canadian GP

George Russell took Canadian Grand Prix pole from Kimi Antonelli by 0.068s, setting up a tense Mercedes-led race as McLaren, Ferrari and Red Bull chase answers.

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Formula 1 race car in pit stop with crew, showcasing teamwork and speed.

Race Hub · Story Russell Starts Canada From Pole, But Mercedes Still Has a Strategy Fight

George Russell leads a Mercedes front row in Montreal, but the Canadian Grand Prix could turn on tyre choice, track position and pressure from McLaren and Ferrari.

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Dynamic shot of a Formula One car racing on wet asphalt, showcasing speed and precision.

F1 News · Story Verstappen says Red Bull ‘can’t make it worse’ after flat Canada Sprint

Max Verstappen finished seventh in the Canadian Grand Prix Sprint after Red Bull’s ride problems left him adrift of Mercedes, McLaren and Ferrari.

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Formula 1 car speeding across the finish line on a racetrack, emitting sparks.

F1 News · Story Antonelli and Russell reset Mercedes rules after Canadian sprint flashpoint

Mercedes drivers Kimi Antonelli and George Russell have cleared the air after their lap-six fight for the Canadian Grand Prix sprint lead created tension inside the team.

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Thrilling car race at Silverstone Circuit with packed grandstands and vibrant crowd.

Race Hub · Story Antonelli Beats Russell As Mercedes Controls Chaotic Canadian GP Practice

Kimi Antonelli led George Russell in the only Canadian GP practice as Mercedes' upgraded car impressed through three red flags in Montreal.

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A dynamic shot of a colorful Formula racing car speeding on the track, showcasing motion and speed.

F1 News · Story Antonelli Left Staring At 0.068s After Russell Doubles Up In Canada Qualifying

Kimi Antonelli missed both Canadian Grand Prix poles to George Russell by the same 0.068-second margin, as Mercedes showed strong form with its upgraded car in Montreal.

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Thrilling Ferrari and Honda Formula 1 race at Indianapolis, showcasing motorsport excitement.

F1 News · Story Antonelli says Mercedes talks are clear after Russell Sprint clash in Canada

Kimi Antonelli says Mercedes has cleared the air after his Sprint clash with George Russell in Canada, with both drivers still free to race from the front row on Sunday.

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Pit crew working on race cars at a motorsport event in Mexico City.

F1 News · Story Antonelli says Mercedes talks with Wolff restored clarity after Russell Sprint flashpoint

Kimi Antonelli says Mercedes have clarified their internal racing rules after a tense Sprint moment with George Russell and Toto Wolff's radio intervention.

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Dynamic image of a yellow Renault racing car in action on a professional race track.

F1 News · Story Antonelli says Russell clash needs review after tense Mercedes Sprint fight in Canada

Kimi Antonelli felt he was pushed wide in his Canada Sprint battle with George Russell, but Mercedes now has a bigger Sunday opportunity to protect.

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Driver in racing suit holding helmet walking at a racetrack with grandstand background.

Race Hub · Story Antonelli Sets Early Canadian GP Pace As Russell Fight Reopens

Kimi Antonelli put Mercedes back on top early in Canadian GP qualifying, hours after George Russell won a tense Sprint that sharpened their title fight.

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Exciting Formula 1 race action with Ferrari car at Interlagos, São Paulo, Brazil.

Paddock Buzz · Story Antonelli Wants Mercedes Clarity After Russell Sprint Fight In Canada

Kimi Antonelli says Mercedes must clarify its internal racing rules after a tense Canadian GP Sprint battle with George Russell nearly ended in contact.

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